Tag Archives: User Experience

Designing for Mobile: Mobile Web Vs Native Apps

There’s a big debate out there on this topic but there’s no silver bullet. Mobile web and native apps offer different benefits and serve different audiences. You need to look at what experience your app needs to deliver? What you … Continue reading

Posted in Mobile, Technology, User Experience, Web | Tagged , , , , | 8 Comments

The Smartphone Apps you use reveal your personality

The type of apps you install on your Smartphone can give away lots about your personality, a Cornell University study has found. The apps you add to your Smartphone, from games to stock tickers, can tag you as one of … Continue reading

Posted in Mobile, User Experience | Tagged , , , , , | 1 Comment

Android Gingerbread to focus on user experience and fragmentation to counter iPhone

Google’s core competency is engineering, not UX, and it showed through in its mastery of the implementation of features with iPhone always trying to catch up like with multi-tasking and copy/paste. However, Android UI looks plain vanilla compared to the … Continue reading

Posted in Mobile, Usability, User Experience | Tagged , , , , | 5 Comments

The delicate art of balancing commercial imperative and user experience

I chanced upon this great presentation by Priya Prakash, Creative Director for Consumer Experience at Nokia. She talks about one of the toughest topics facing designers: how to strike a balance between the commercial imperative of revenue generation techniques and … Continue reading

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In the mobile world, it is all about the user experience

Value for money is a perception, or to put it more simply, a feeling. It is the state of mind that a customer has. The old method of “more features – more value” is not relevant anymore. As per a … Continue reading

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Going beyond Usability: The need to design for Persuasion, Emotion, and Trust

Dr. Eric Schaffer, founder and CEO of Human Factors International talks about his new design approach christened PET Design. It offers a new approach to help companies influence and deepen their interactions with online customers through Persuasion, Emotion, and Trust. … Continue reading

Posted in Usability, User Experience | Tagged , , | 6 Comments

What makes a mobile phone tick?

Isn’t this the million dollar question… although there are no straight answers, here are two important factors to consider while designing phones (or any product for that matter) Ensure the phone’s features are integrated with each other while maintaining ease of … Continue reading

Posted in Mobile, User Experience | Tagged , , | 4 Comments