Isn’t this the million dollar question… although there are no straight answers, here are two important factors to consider while designing phones (or any product for that matter)
- Ensure the phone’s features are integrated with each other while maintaining ease of use in a meaningful way. It’s not about cramming more features, it’s about making those features work together to support a lifestyle. The buying decision comes down to the buyer’s perceived expectation of how well the phone will fulfill certain tasks. In other words, how well does a phone fit into the life of a consumer?
- Buying decisions are mostly driven by emotions, and we then use our intellect to add reasons and defend our emotional decision. Finding out these emotions is very important.