Google’s Browser is targeted at Windows, not other browsers (LinkedIn Responses)

In a previous post, I had opined that Google’s Chrome is targeted at Windows, not IE. I had posted this question on LinkedIn to get a feel from people in the community and received several thought provoking insights. Here are some of the responses.

Chrome blurs the boundary between Browser and the OS

I think it’s a smart move from Google as we have started to expect from them. They have showed different ways of accomplishing things for end users. Combine chrome with Google Apps, gears and what have you – you indeed have started to blur the boundaries between OS and browser. How will this pan out will entirely depends on how well this is marketed and catches on with common man. One application I use heavily is Google notes – it’s a neat concept. [Architect iWay, BI, EAI, SOA, ESB and BPM at Information Builders]

Chrome is not aimed at Windows in particular, but it is aimed at Operating Systems in general. The idea might be to build a browser which is very reliable and very OS independent and can run heavy applications which Google or others might be offering in the future using the software as a service model. Once people get used to having all their applications online and stay connected around the clock, the operating system would be no longer of any relevance and companies like Google whose bread and butter comes from internet will flourish even more [Engineer at Hughes Systique]

When you say, “an entire marketplace spread between desktop, mobile and web,” I think you have nailed it, and I think that’s very different from browser vs. OS. I think the lines between the two will continue to blur in the coming years, and that marketplace you mention will be created. Chrome has taken us a big step in that direction, and others will continue to do so. I would encourage all to have a look at the Adaptive Path Aurora concept that imagines the web browser of 2018, and some of the other things that Mozilla is envisioning while we look at what Google has done. More competition in these areas will be a good thing, and the companies and organizations that attempt to move us toward this marketplace will learn from and push each other [eCommerce Marketing Coordinator at]

Chrome is a step towards the “Cloud”

Many people share your opinion. Google is clearly focusing in the desktop concept: email, chat, documents, agenda, web browsing, blogging, etc… For those things to run, you only need a browser and an Internet connection (not active all the time thanks to Gears). 

So the next question is: what are the OS needed for (from and end user point of view)? They are needed to run apps… what happens if you can run apps without a so called OS? Would end user notice this? 

I think the answer is NO. If you relate this to low cost PCs… it seems it’s gonna be a huge market space for this. Of course pro users will still need OS+High Performance PCs for a long time… but Google has opened a new direction [Business Development Manager at Divisa iT]

I think probably you are correct. Slowly the OS might become necessary for memory intensive enterprise applications or for specialized applications. For other applications, they can move towards internet/saas and for them the browser becomes very important. [Technical Lead at HP Software]

We know how much capital Google has invested in “Cloud” capabilities (not sure which of the “xxaS” four-letter acronyms to reference any more). I think we should give credit to Google thinking well beyond the current dialogue about Cloud Computing, and with the capabilities proposed (but seemingly not yet there) for Chrome, I see this as setting the foundation for a new evolutionary step of end user computing. Viewed in this light, it’s not only an alternative to the O/S but also an alternative to the applications used on the desktop. 

Yes, I would think that Microsoft would be nervous about this, but not just as a threat to the IE roadmap. More progressive thinkers at Microsoft might identify an opportunity here, but one that would imply a significant shift of mindset.  [Senior IT/Business Consultant]

Chrome is not really targeted at OS

Google Chrome will be to the desktop what the hypervisor is to a server. Abstracting a platform away from a specific OS will allow Google to run applications whereever they want on any device and allow for that application to shift from device to device with no change or interruption of service. 

Google’s Chrome will allow “cloud” based applications to run on anything, anywhere, anytime. 
Computers still need an OS. Chrome cannot “boot” a computer. The OS is becoming far less relevant [ISV Manager at Canonical Ltd.]

While it has the potential to take over a few desktop applications, it won’t replace an entire OS. Web applications are still pretty new and have a lot of kinks to work out compared to their desktop counterparts. Plus, even with the addition of Google Gears, not every application will have offline support. This is a guarantee for every OS that Google Chrome can not provide. Google Chrome is definitely aimed at other browsers [Social Media Co-ordinator and Writer At ReadWriteWeb]

If Google is trying to target the OS, it’s approach is very oblique. I think that Google is going after a _desktop lite_ rather than a real OS. While Chrome Beta is released only on Windows, the background info says that versions for Mac and Linux are coming. 

Google clearly wants a platform that will integrate with and showcase their own apps. What they’ve included and left out of the Chrome beta is kind of interesting. For example, there is presently no way to permit pop-ups, and the only ways I’m familiar with to allow desktop-like drag and drop between windows (not frames) rely on AJAX. Many times these sites or browers apps also have popups [Manager of Product and Business Development at Aptara]

Chrome won’t replace the OS, but Google will create an OS and ship it with Chrome

I had a moment on understanding the recently. 
#Google are an advertising agency. 
#Advertising agency’s get paid to put adverts in front of as many people as possible. 
#People use services because of content and the public filters on the cost to get the content. (why pay to be advertised too) 

Now Google have released chrome, they now have a way to control how you see the content, monitor how effective the adverts are and get kudos unconsciously from the public for another free gift. 

My prediction. 
To increase the size of the market, Google will create a Linux/FreeBSD distribution that only comes with Chrome and X, No local applications, just Google and the Internet. They will give this away for free. In shops you will be able to pick up a Google OS disk, just boot off the DVD put in your Google user name / password and everything you want is there including all your files, pictures, videos, contacts and emails. As the OS and on-line applications are free, the low cost hardware vendors will be better able to compete world wide in the cost concious markets especially China and India. Suddenly a much larger market to show adverts to. [Infrastructure Manager at Computing Solutions Limited] 


Note: These are some of the responses I received. You can visit the original LinkedIn question to view all the responses.


About Sachendra Yadav

Mobilist and Social Media enthusiast
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