Confluence of Mobile, PC, TV and Cinema

Andrew Grill talks about mobile as the fourth screen as depicted in a Nokia Ad

1st screen = cinema
2nd screen = TV
3rd screen = internet
4th screen = mobile

What I’m waiting for is the confluence of these screens where context would be switched seamlessly based on which screen we want to watch whatever we’re watching based on where we are. For example, TV is preferred in living room, PC when at work and Mobile when outside, so when I come to living room from outside whatever I’m watching/hearing (doing?) on the mobile shifts to the TV. Whatever I’m doing on PC shifts to mobile when I want to move out…

Content created on PC and mobile will be shown in Cinema. Note that content created in PC is already shown in Cinema… animated flicks, I believe adding mobile to the mix is a natural progression.

IMHO it’s inevitable, just a matter of time. What do you think?


About Sachendra Yadav

Mobilist and Social Media enthusiast
This entry was posted in Mobile, Web and tagged , , , , , . Bookmark the permalink.

5 Responses to Confluence of Mobile, PC, TV and Cinema

  1. Matt Peterson says:

    I think it is absolutely inevitable, but there are some very significant challenges to getting any sort of uptake.

    Content needs much more robust meta-data.

    Meta-data needs to be able to flow through API’s without being attached to the actual content (i.e. meta-data referencing movie X on platform Y).

    Platforms need to be open enough to work with these new modes.

    Finally, users have to have an appetite for this seamless experience in numbers enough to drive the revenue to support these next gen systems.

    If we get there in 2-3 years I’ll be impressed.

  2. Jason Brett says:

    I attended a panel discussion earlier this year at the Wireless Technology Forum ( with presentations from several companies, including Microsoft, Nokia, AT&T and Intel (among others) where this very topic was discussed. All three of those companies are working toward solving the various logistical issues required to bring this to reality. I’m sure many others are as well.

    I also recall seeing a demo from Verizon (I believe) in which the V-Cast service or similar crossed from the home television to the mobile handset.

    Clearly, with the greater proliferation of media rich handheld devices, the capability is much more within grasp, but if I read your post correctly, you are looking forward to an actual real-time seamless handoff from, say PC to Mobile, based on context?

    My question to you is, what is the real value in this capability? Can it be monetized on an individualized basis, or will it become a “value add” or “key differentiator” that is deployed by the Verizon, BT, and AT&T’s of the world to differentiate their broader quad play offerings from their smaller competitors?

  3. @Matt 2-3 years does seem short for a shift of this magnitude

    @Jason The value is for users to be able to switch between different screens seamlessly based on context. To be able to start off on the mobile where I left off on my PC or TV or a combination thereof.
    I haven’t thought of how to monetize it yet, I’m sure business models will spring up around it. Something of this scale will need deep pockets and a lot of tie-ups to pull it through, so it’ll definitely be a differentiator for the big players… but who knows if a new Google will spring up from this mix 🙂

  4. Phil Barrett says:

    I think it’s not about 4 screens. It’s about X screens… or multi-screens.

    gaming machines (portable and home based), out of home ads are becoming interactive with bluetooth and 2d codes, and with LCD technology becoming so cheap, there will be more screen in more places doing more things… and they’ll all be IP based – so convergence will be across the board.

    Eventually 🙂

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