Can Indian social networking sites survive?


FacebookWith international favorites like Facebook, Orkut (yes, it’s back) and MySpace gaining traction in Indian markets, it’ll be really difficult for the “me too” websites with a “follow the leader” mentality to hold out in this space. In a product where the content is 100% user created, a country specific product seems out of place.

Big multinational players are capable of investing vast sums to innovate and provide free services sustained by advertising networks such as Google. Any local company which takes these guys head-on in doomed to fail. Unless they innovate and come up with out-of-the-box solutions by playing to their local strengths which will be difficult for the international giants to pursue, they are bound to fizzle out or “at best” get acquired for local user base (which again is something some of the sites may be praying for).

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About Sachendra Yadav

Mobilist and Social Media enthusiast
This entry was posted in Social Networking and tagged , , , . Bookmark the permalink.

9 Responses to Can Indian social networking sites survive?

  1. ankur gupta says:

    We have the max mass, we may be the late entrants in the social networking space, however in the long run we may be able to produce the stuff that works best locally. Who could have imagined the mobile revolution in India, we have one of the lowest rates in the world and a fast growing huge base. Social networking in India is a nuclear reaction waiting to reach its critical state, after which it will take off on its own…the nuclear fuel is here aplenty.

  2. sachendra says:

    @ankur: You can’t compare Mobile Industry with social networking, they are 2 very different beasts. Like I said “In a product where the content is 100% user created, a country specific product seems out of place”. What value do you think the current crop of Indian social networks provide over multinationals besides having an Indian sounding name?

  3. ankur gupta says:

    @sachin – u said

    —–Unless they innovate and come up with out-of-the-box solutions by playing to their local strengths which will be difficult for the international giants to pursue,—

    this is what i believe will happen. I am watching ibibo on and off and more i see, more i like it,,its a khichdi, but well its the flavor thats more indian..

  4. robert says:

    I totally think indian social sites will prevail, I think it is a great way for people of a culture to find each other and communicate in one simple easy place. I am about to create an indian social site like myspace for indians in the USA. I have customer, who is wanting to do a blog but I think a full on myspace would be so much better, so Indians in america can find each other in their local cities.

  5. Thailand says:

    I´ts only a matter of time…
    Certainly this market would grow up faster and faster.
    Theres a lot of potential, and it waits for somebody who activates the sleeping wards.
    I think we need no gambling, we only need time and endurance, and then it would become an “fast-selling item”.
    Greets

  6. Korleoni says:

    People use what they feel is useful for them. Orkut is popular becase the scrapbook feature! Quikr is for classifieds, Youtube for media sharing, Flikr for photo sharing!

    Lets get all these features at http://oyhello.com/. Create one login & enjoy all the features.

    It’s the best social networking site with a noble cause!

  7. India’s web penetration is hardly 2 percent of the population. So judging Indian social networksbefore that is not fair. I the next five years I except the Indian broadband user base expand, at least that is what BSNL is forcasting. If they do the first websites they will be going will be BSNL and then somewhere they can have a chat with a friend. Social networks provide that facility to interact with their friend and share some pics.

  8. I read your posts for a long time and should tell that your posts are always valuable to readers.

  9. Thanks for the kind words

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