Tag Archives: User Experience

The delicate art of balancing commercial imperative and user experience


I chanced upon this great presentation by Priya Prakash, Creative Director for Consumer Experience at Nokia. She talks about one of the toughest topics facing designers: how to strike a balance between the commercial imperative of revenue generation techniques and … Continue reading

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In the mobile world, it is all about the user experience


Value for money is a perception, or to put it more simply, a feeling. It is the state of mind that a customer has. The old method of “more features – more value” is not relevant anymore. As per a … Continue reading

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Going beyond Usability: The need to design for Persuasion, Emotion, and Trust


Dr. Eric Schaffer, founder and CEO of Human Factors International talks about his new design approach christened PET Design. It offers a new approach to help companies influence and deepen their interactions with online customers through Persuasion, Emotion, and Trust. … Continue reading

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What makes a mobile phone tick?


Isn’t this the million dollar question… although there are no straight answers, here are two important factors to consider while designing phones (or any product for that matter) Ensure the phone’s features are integrated with each other while maintaining ease of … Continue reading

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Why isn’t Voice-based UI mainstream?


There’s a very interesting discussion this topic on IXDA. I have summarized the main reasons below Social Imagine 4 people in a small office all talking to their computers every 2 seconds to say “new window….scroll down… stop…up… select file….”. … Continue reading

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Why haven’t Video Calls (Mobile Video Telephony) taken off?


Image via Wikipedia It was supposed to be the next big thing but it seems to have fizzled out like MMS. It failed in many 3G-enabled countries that deployed it. Gartner’s consumer mobile hype cycle (July 2007) claims that wireless … Continue reading

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User Experience is a larger concept than Usability


Usability is sometimes contrasted with user experience, and although usability certainly overlaps with user experience, they are not quite the same thing. Usability is a part of the big picture that is overall user experience. Thomas Baekdal has written a … Continue reading

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Design for User “Delight”


Don’t focus on technology and features. Focus on the experience you want to create, and build a system that gets you there. A concept reinforced by the success of iPod and iPhone where the major differentiators are in the user … Continue reading

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