Tag Archives: product design

Going beyond Usability: The need to design for Persuasion, Emotion, and Trust

Posted on July 12, 2009 by Sachendra Yadav

Dr. Eric Schaffer, founder and CEO of Human Factors International talks about his new design approach christened PET Design. It offers a new approach to help companies influence and deepen their interactions with online customers through Persuasion, Emotion, and Trust. … Continue reading →

Posted in Usability, User Experience | Tagged product design, Usability, User Experience | 6 Comments

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Tag Archives: product design

Going beyond Usability: The need to design for Persuasion, Emotion, and Trust

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