Tag Archives: product design

Going beyond Usability: The need to design for Persuasion, Emotion, and Trust


Dr. Eric Schaffer, founder and CEO of Human Factors International talks about his new design approach christened PET Design. It offers a new approach to help companies influence and deepen their interactions with online customers through Persuasion, Emotion, and Trust. … Continue reading

Posted in Usability, User Experience | Tagged , , | 6 Comments