Category Archives: User Experience

Android Gingerbread to focus on user experience and fragmentation to counter iPhone


Google’s core competency is engineering, not UX, and it showed through in its mastery of the implementation of features with iPhone always trying to catch up like with multi-tasking and copy/paste. However, Android UI looks plain vanilla compared to the … Continue reading

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The delicate art of balancing commercial imperative and user experience


I chanced upon this great presentation by Priya Prakash, Creative Director for Consumer Experience at Nokia. She talks about one of the toughest topics facing designers: how to strike a balance between the commercial imperative of revenue generation techniques and … Continue reading

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In the mobile world, it is all about the user experience


Value for money is a perception, or to put it more simply, a feeling. It is the state of mind that a customer has. The old method of “more features – more value” is not relevant anymore. As per a … Continue reading

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Netbooks lead the way on how we’ll be using our mobile phones in the near future


Netbooks are set to revolutionize the mega-trend “Cloud computing” sweeping the technology landscape. Based on some findings released by ThinkFree based on a survey they conducted, Netbooks are mainly being used for for business, entertainment and communication. Another survey noted … Continue reading

Posted in Mobile, Technology, Trends, User Experience, Web | Tagged , , , , | 7 Comments

Email 2.0: Google Wave solves the “See comments inline” problem


Image by marketingfacts via Flickr Google Wave is a new model for communication and collaboration on the web. The biggest problem it solves is that you no longer have to reply to someone by saying “See comments inline” copying and … Continue reading

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Going beyond Usability: The need to design for Persuasion, Emotion, and Trust


Dr. Eric Schaffer, founder and CEO of Human Factors International talks about his new design approach christened PET Design. It offers a new approach to help companies influence and deepen their interactions with online customers through Persuasion, Emotion, and Trust. … Continue reading

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What makes a mobile phone tick?


Isn’t this the million dollar question… although there are no straight answers, here are two important factors to consider while designing phones (or any product for that matter) Ensure the phone’s features are integrated with each other while maintaining ease of … Continue reading

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2009 Bad Usability Calendar


A quick post. 2009 Bad Usability Calendar is a one-page ebook that captures 12 usability mistakes on a single page. Must read for anyone desiging products.

Posted in Usability, User Experience | Tagged | 1 Comment

Users can’t predict what features they “need”


Product Managers often turn to gathering requirements about their product by talking to the customers, asking them what their requirements are. Talking to internal stakeholders like sales, marketing etc and drawing up a list of features. Sounds like a great … Continue reading

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