In the mobile world, it is all about the user experience

Mobile User Experience

Value for money is a perception, or to put it more simply, a feeling. It is the state of mind that a customer has.

The old method of “more features – more value” is not relevant anymore. As per a BBC study, people only use a small percentage of features and are baffled by overflow of features

“When technology delivers basic needs, user experience dominates.” (Donald Norman – MIT)

3 years ago, iPhone changed the game completely and ever since major handset manufacturers have started focusing on user experience instead of features.

HTC, Motorola and Sony Ericson have all taken to the Android platform, but it’s the value perception that they create by enhancing the User Experience using their UI frameworks on top of Android like HTC “Sense”, Moto Blur and Sony’s Rachel UI that differentiate them from each other (and from iPhone). The feature-set is (almost) the same but the user experience is different.

Same is true even for Microsoft Mobile 7 series.

Insight

Priya Prakash, Creative Director for Consumer Experience at Nokia sums it up nicely

The value perceived is how you create the story – “the consume model” in the minds of the user

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