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	<title>Comments on: Going beyond Usability: The need to design for Persuasion, Emotion, and Trust</title>
	<atom:link href="http://sachendra.wordpress.com/2009/07/12/going-beyond-usability-the-need-to-design-for-persuasion-emotion-and-trust/feed/" rel="self" type="application/rss+xml" />
	<link>http://sachendra.wordpress.com/2009/07/12/going-beyond-usability-the-need-to-design-for-persuasion-emotion-and-trust/</link>
	<description>Random musings on technology, mobility, usability, social media, the Web and other cool stuff</description>
	<lastBuildDate>Fri, 30 Oct 2009 14:15:00 +0000</lastBuildDate>
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		<title>By: Josh</title>
		<link>http://sachendra.wordpress.com/2009/07/12/going-beyond-usability-the-need-to-design-for-persuasion-emotion-and-trust/#comment-417</link>
		<dc:creator>Josh</dc:creator>
		<pubDate>Sun, 02 Aug 2009 18:59:23 +0000</pubDate>
		<guid isPermaLink="false">http://sachendra.wordpress.com/?p=305#comment-417</guid>
		<description>Very interesting video and reaction. Subscribed to RSS! great site</description>
		<content:encoded><![CDATA[<p>Very interesting video and reaction. Subscribed to RSS! great site</p>
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	<item>
		<title>By: Sachendra Yadav</title>
		<link>http://sachendra.wordpress.com/2009/07/12/going-beyond-usability-the-need-to-design-for-persuasion-emotion-and-trust/#comment-404</link>
		<dc:creator>Sachendra Yadav</dc:creator>
		<pubDate>Sun, 19 Jul 2009 06:13:40 +0000</pubDate>
		<guid isPermaLink="false">http://sachendra.wordpress.com/?p=305#comment-404</guid>
		<description>Manish, good to hear from you. A very animated discussion going on in an IXDA thread around this topic 
http://www.ixda.org/discuss.php?post=43652</description>
		<content:encoded><![CDATA[<p>Manish, good to hear from you. A very animated discussion going on in an IXDA thread around this topic<br />
<a href="http://www.ixda.org/discuss.php?post=43652" rel="nofollow">http://www.ixda.org/discuss.php?post=43652</a></p>
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		<title>By: Manish Vashist</title>
		<link>http://sachendra.wordpress.com/2009/07/12/going-beyond-usability-the-need-to-design-for-persuasion-emotion-and-trust/#comment-400</link>
		<dc:creator>Manish Vashist</dc:creator>
		<pubDate>Tue, 14 Jul 2009 10:10:26 +0000</pubDate>
		<guid isPermaLink="false">http://sachendra.wordpress.com/?p=305#comment-400</guid>
		<description>I think Eric is right however I do not think this is a new concept. This is very common approach in traditional non web marketing campaigns. I believe all Eric is doing is bringing that concept onto web.  part of the reason why he can do it is probably technology and bandwidth. Now, smart clients and web interactivity is way more advanced than what we had probably 5 years back. Interesting abbreviation he has coined “PET” ...</description>
		<content:encoded><![CDATA[<p>I think Eric is right however I do not think this is a new concept. This is very common approach in traditional non web marketing campaigns. I believe all Eric is doing is bringing that concept onto web.  part of the reason why he can do it is probably technology and bandwidth. Now, smart clients and web interactivity is way more advanced than what we had probably 5 years back. Interesting abbreviation he has coined “PET” &#8230;</p>
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	<item>
		<title>By: Sachendra Yadav</title>
		<link>http://sachendra.wordpress.com/2009/07/12/going-beyond-usability-the-need-to-design-for-persuasion-emotion-and-trust/#comment-399</link>
		<dc:creator>Sachendra Yadav</dc:creator>
		<pubDate>Mon, 13 Jul 2009 18:22:08 +0000</pubDate>
		<guid isPermaLink="false">http://sachendra.wordpress.com/?p=305#comment-399</guid>
		<description>James,
Love your blog, subscribed

Nikhil,
Couldn&#039;t agree more

Thank you both for stopping by and commenting</description>
		<content:encoded><![CDATA[<p>James,<br />
Love your blog, subscribed</p>
<p>Nikhil,<br />
Couldn&#8217;t agree more</p>
<p>Thank you both for stopping by and commenting</p>
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	<item>
		<title>By: Nikhil</title>
		<link>http://sachendra.wordpress.com/2009/07/12/going-beyond-usability-the-need-to-design-for-persuasion-emotion-and-trust/#comment-396</link>
		<dc:creator>Nikhil</dc:creator>
		<pubDate>Mon, 13 Jul 2009 09:12:44 +0000</pubDate>
		<guid isPermaLink="false">http://sachendra.wordpress.com/?p=305#comment-396</guid>
		<description>Is Eric talking to software Designers, because im not sure if I know any UX or product designer who doesn&#039;t address the three factors in the design process.  
N</description>
		<content:encoded><![CDATA[<p>Is Eric talking to software Designers, because im not sure if I know any UX or product designer who doesn&#8217;t address the three factors in the design process.<br />
N</p>
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		<title>By: James Kelway</title>
		<link>http://sachendra.wordpress.com/2009/07/12/going-beyond-usability-the-need-to-design-for-persuasion-emotion-and-trust/#comment-393</link>
		<dc:creator>James Kelway</dc:creator>
		<pubDate>Sun, 12 Jul 2009 20:09:26 +0000</pubDate>
		<guid isPermaLink="false">http://sachendra.wordpress.com/?p=305#comment-393</guid>
		<description>Really interesting point you raise - and one that I decided to make a point of. Have a look at this and please give me your comments, I would be really interested to know http://userpathways.com/usability-is-dead/</description>
		<content:encoded><![CDATA[<p>Really interesting point you raise &#8211; and one that I decided to make a point of. Have a look at this and please give me your comments, I would be really interested to know <a href="http://userpathways.com/usability-is-dead/" rel="nofollow">http://userpathways.com/usability-is-dead/</a></p>
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