gaming machines (portable and home based), out of home ads are becoming interactive with bluetooth and 2d codes, and with LCD technology becoming so cheap, there will be more screen in more places doing more things… and they’ll all be IP based – so convergence will be across the board.

Eventually

@Jason The value is for users to be able to switch between different screens seamlessly based on context. To be able to start off on the mobile where I left off on my PC or TV or a combination thereof.
I haven’t thought of how to monetize it yet, I’m sure business models will spring up around it. Something of this scale will need deep pockets and a lot of tie-ups to pull it through, so it’ll definitely be a differentiator for the big players… but who knows if a new Google will spring up from this mix

I also recall seeing a demo from Verizon (I believe) in which the V-Cast service or similar crossed from the home television to the mobile handset.

Clearly, with the greater proliferation of media rich handheld devices, the capability is much more within grasp, but if I read your post correctly, you are looking forward to an actual real-time seamless handoff from, say PC to Mobile, based on context?

My question to you is, what is the real value in this capability? Can it be monetized on an individualized basis, or will it become a “value add” or “key differentiator” that is deployed by the Verizon, BT, and AT&T’s of the world to differentiate their broader quad play offerings from their smaller competitors?

Content needs much more robust meta-data.

Meta-data needs to be able to flow through API’s without being attached to the actual content (i.e. meta-data referencing movie X on platform Y).

Platforms need to be open enough to work with these new modes.

Finally, users have to have an appetite for this seamless experience in numbers enough to drive the revenue to support these next gen systems.

If we get there in 2-3 years I’ll be impressed.