In a previous post Social Networking and the Mobile Phone, I had discussed how mobile can extend the reach of a social network and open up new ways of socializing. I have gone through a couple of mobile social networks out there and they are nowhere near my expectations. So I decided to list down a few scenarios for you to consider.
Scenarios
- I open the client from phone menu, it opens quickly and I get recent photos/updates from my friends.
- I can easily send updates from main page itself.
- I open a map and my friends are mapped onto their locations in the map, I can narrow down the map by giving a radius of say 1 KM, 5 KM, 10 KM.
- I can easily start conversations with my friends
- I can classify friends in groups/categories and choose how much of my profile is visible to which group
- I can follow updates from a single friend or a group/category
- I am at a location and I can choose to see who else from the network is there, I can see their profiles and nudge someone I want to connect with. If they nudge back I can start a conversation.
- When I post something, I can also send the update to any other networks I’m active in as well, including say Twitter, Facebook or FriendFeed.
- I take photos and videos from the camera and select post to <network> from the menu, I add my comments, geo-tags are automatically added and media is uploaded
- I enter (or point to) a location in the map; and photos, videos of the location and comments entered for the location are shown in a map indicating exact positions of photo/video/comment entry.
- My location is automatically updated. I can choose the level of detail of the location i.e. update only city, or just the locality or exact location. I can also choose to go “offline” where my location will not be published.
- If I just want to send a text update, I am able to do so via SMS.
Listed above are a few things I want to be able to do, now here’s something I don’t want to do - Check for compatibility with my phone, download a client etc; it should just be there on the main menu. Social networks that tie up with carriers and/or handset manufactures will be better positioned than those who are not.
This is just the beginning
This is just the “What to implement” part (and that too off the top of my head), what’s equally important is “How it’s implemented”. This is where Visual and Interaction design will play a key role in designing the experience. Making sure interface is clear (as in not cluttered) and visually appealing, user is easily able to do things that he wants to do (as in relevant options are readily available, contextual navigation will play a part here) etc etc. Oh and don’t forget performance….oh yes, engineering has a part to play as well 
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27 responses so far ↓
Phil Barrett // May 27, 2008 at 5:47 pm |
Great wish list!
Have you tried MOSH by Nokia? Or Yelp?
So far facebook for the iphone has been my best overall mobile social networking experience… although twinkle (twitter + location + pictures with tinyurl) has been usefull as well.
sachendra // May 27, 2008 at 8:52 pm |
@Phil I haven’t tried MOSH or Yelp yet.
Sadly iPhone has not been launched in India so I haven’t tried the iPhone versions but Facebook for Blackberry has been the overall best for me so far, and for lack of options I make do with Twitterberry
although m.slandr.net is proving to be quite effective as well the only problem it’s not a native app so that kills the experience somewhat.
MaryLou Roberts // May 27, 2008 at 10:07 pm |
What a great list, Sachendra! Thank you for sharing it on my blog! It mirrors discussions I’ve had with others who are active users of mobile services–they just aren’t quite there yet. That seems a really good reason to keep watching for who is getting at least some parts of it right, because it strikes me as a long list! Wonder if anyone will get it all right. . .
MLR
sachendra // May 27, 2008 at 11:21 pm |
@Mary It sure is a long list
not so much in terms of features but in terms of the factors need to come together to get it right. Most important of these are:
1. There needs to be a partnership between the carrier/handset manufacturer and the App vendor to pre-install the app on the phone. Alternatively, there needs to be a well developed ecosystem (like blackberry for example) where installing 3rd party apps is a no brainer
2. Handsets must have GPS and expose location information to applications. Alternatively, carriers must expose location to applications.
3. Application must integrate with native apps like Camera, Photo Gallery (Such integration is already there in Facebook and couple of others)
4. Application needs to integrate with a well developed mapping application like Google maps
thiago // May 28, 2008 at 2:11 am |
Thanks for your recent comment on our post.
http://enterprise-3.blogspot.com/2008/05/mobile-social-networking-growing.html
One of the better tools available on the blackberry Facebook app is the ability to follow status updates. I find this extremely useful as I can check to see what projects my colleagues and co-workers are working on.
anselm // May 28, 2008 at 4:13 am |
I’d also add that anybody should be able to register as a listener to try to listen for things that are interesting and respond directly to the person who asked the question.
I’m kind of tired of silo’s that promise to offer us all the ability to see and talk to our friends but just fragment us into disjoint social groups because they all compete with each other.
We really need to enter an age of brokerages, with trust filters to block the spammers and exploiters.
All apps tend towards becoming internet relay chat anyway and what you are asking for here seems similar to that.
sachendra // May 28, 2008 at 8:06 am |
@anselm Good point, one of Twitter and FriendFeed’s strengths is they allow keyword tracking.
You’ve made an interesting proposition, could you expand on how you propose to enter the age of brokerages with a scenario or a use case.
Also, how do you propose to monetize in such a case (at the end of the day, it’s about making money directly or indirectly)
Nikki // May 28, 2008 at 9:21 am |
Great indepth list. Thanks for sharing. Keep us updated on your further thoughts.
Greg Wujek // June 1, 2008 at 1:46 pm |
You have quite a list. The sites I am going to leave you answer most if not all your wants. If i get a v-mail, if you sent a address i can get a map phone# i can call one click video reply – a softphone plus tons more, including Hello t.v. where you can watch all the Live Broadcasts, as well as the archived ones. Take care
http://www.dreamteamers.com showcases products well
http://www.myvideopartners.com use and users, including Hillary Clinton and Barack Obama
http://www.helloworld.com/mtgonrway my site where you can watch some Hello t.v. and even join if you like
Greg
Hemant Soreng // June 2, 2008 at 10:19 am |
Thats an exhaustive list of scenarios. But these will be there sooner than one thinks. Have you facebook on Blackberry. I am hooked on to it so are many of my friends…
cheers
PS Nice blog.
Sachendra Yadav // June 2, 2008 at 10:48 am |
@Hemant
Thanks
I do have Facebook on Blackberry and its the best Mobile SNS I’ve come across so far… It does leave you wanting though…
I guess the problem with me is I know what’s possible (not in terms of technology capability but in terms of social needs that can be satisfied via mobile) and frustrated by how little is out there in the current crop of apps, that was one of the main drivers for compiling this list.
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Rakesh Raju // June 10, 2008 at 10:25 am |
Hey Sachendra,
Once i connect with my friends i want to *do something with them. some of it is in the real world , some of it is online/mobile.
So in addition to your list, i want to add, better support for games and user interface technolgies like flash. FB apps dont seem to work on mobile very well or at all.
cheers
-Rakesh
Sachendra Yadav // June 10, 2008 at 10:48 am |
@Rakesh
I definitely see people engaging in more activities besides conversing and sharing stuff. Multi-player gaming sounds like a “nice-to-have” extension, although instead of adding games to social network I’d like to see game environment tap into the social network instead, where it enriches the gaming experience even more.
Jay Oatway // June 11, 2008 at 1:29 pm |
Great post. I agree with everything except at the end when you say that this dream service should tie-up with a hadnset maker/operator. That would kill it dead.
It needs to be open and free to everyone, regardless of network and device. Then it would be perfect.
Sachendra Yadav // June 11, 2008 at 3:14 pm |
@Jay
Believe me I dislike walled gardens as much as the next guy, but the reality of the matter is that normal people (those who’re not geeks or early adapters) don’t download applications to their phones. For an application to truly go mass market it needs to be either on the deck or downloadable from the deck (unless it’s truly revolutionary like Facebook and people will do whatever to get it on their phones).
baby // June 21, 2008 at 8:06 pm |
Nice website!!
Sachendra Yadav // June 22, 2008 at 10:03 am |
@baby Thanks for the kind words.
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Kelle // September 1, 2008 at 9:08 pm |
Great list!!
I’m going to start to develop a mobile social network and I’ll pay attention to your wishes. If you remember anything else that you’d like to have in a mobile social network, please send me an email. I need some new ideas!
Sachendra Yadav // September 2, 2008 at 6:25 pm |
Kelle,
Thanks. I’ll definitely let you know if something else strikes me.
May I suggest that you check out these two posts related to mobile social networking as well
http://sachendra.wordpress.com/2008/08/14/understanding-user-needs-a-mobile-social-network-can-satisfy/
http://sachendra.wordpress.com/2008/07/24/finally-phonebook-gets-social/
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Marcello // December 1, 2008 at 5:08 pm |
There is a big limitation that apparently nobody takes into account: your list (that I fully subscribe as it is really what one would like to have on a mobile phone) cannot be provided through a mobile web browser.
Mobile web browsers today, differently than desktop browsers, cannot show maps or at least do not support the level of java script required to interact with maps.
Have you ever tried on your mobile phone to use a web application written with Google Maps API? It does not work!
Also, a web browser cannot connect to the embedded or bluetooth GPS to provide real-time position and cannot control the camera that you use to take the photo that you would like to send to your favorite social media.
To do what you wish to do, you need today a location-based social network client (I call it a Social Mapping Client) written using native Windows Mobile, Symbian, iPhone, Android, Blackberry and PalmOS SDKs.
A big effort as the application cannot be written once and deployed on any platform. You must rewrite a part of the application for each single platform. Also, you have to write the code with several languages depending on the mobile OS. As a minimum you need two totally different projects: one for Java and the other one for C/C++/Objective-C.
Therefore only big companies such as facebook, Nokia, google, Yahoo!, Twitter, MySpace, etc can start developing such a client, but I think they have no interest in developing an open client. In fact they are developing their own applications: Google Maps Mobile, Yahoo Go!, Nokia Maps, Google Earth for iPhone, Twitter for iPhone, facebook for Blackberry, etc.
I believe the only way to have an Open Social Mapping Client is via Open Source development.
Bluemapia Mobile, my open source project , could be a starting point and I’m trying to put together a community of people interested in giving support to this idea.
Basically the idea is to finally extend Bluemapia Mobile to become a client for different mobile platforms that offers:
- Open support for multiple map sources
- Open support to show multiple layers of geo-information on the map
- Open support to capture and send geo-referenced content (video, photo, text) to multiple social media services
- Open support to location-based instant messaging
- Social Mapping capabilities
Marcello Ferrero
marcello[at]bluemapia[dot]com
Brian Leaf // December 12, 2008 at 4:05 am |
Good list S! I meet with the team behind the mobile social network Speedflirt at the 3gsm show in Barcelona, a friendly buch from The Mobile Life (http:www.themobilelife.com) they had drawn a similar list with focus on simplicity for example the location based part of Speedflirt (go to http://www.Speedflirt.com) uses manual positioning with inspiration from Japan, where its big. What I especially liked about their approach is that they decided to start in developing countries such as India rather in home markets Singapore and Sweden.
Adam // January 13, 2009 at 9:37 pm |
Interesting topic.
I agree with Marcello that large companies will not allow open clients to exist until they figure out how they can monetize them.
Facebook for BB and iphone may be somewhat of an exception but there may be a rev share in place.
Another challenge is how you give this experience to handsets across different operating systems. Android, Mac OS, Symbian will likely not adopt the same client or allow an open client on their devices.